Today, most businesses are leveraging content marketing to achieve their goals. The real question is: is it really benefiting you? The world of content is vast and unpredictable, to say the least. So, before pumping more resources into your content marketing campaign, spare some time to measure its success. To be sure you’re doing content evaluation right, ask yourself a few important questions such as. Do Your Content Marketing KPIs Align with Your Campaign Goals? Are you tracking metrics related to the results you want to achieve? One of the biggest mistakes marketers make is to start evaluating their content…
Author: Shane Barker
Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.