How many online letters do you send every single day? Whether you launch a cold email campaign or just communicate with your customers and business partners, remember that every message is an opportunity to promote your business and yourself.
Having a business email signature is like giving a business card every time you correspond with someone. Of course, you wouldn’t just provide a prospective customer with a paper with your contact information on it, would you? Since your signature can be an extremely powerful tool in email marketing, it should look flawless and demonstrate your company’s personality.
There are many keys to creating a fancy signature for emails, but let’s start with what we would consider the three most crucial.
Table of Contents
#1 Keep it Consistent
Keeping all signatures in your company on-brand is a recipe for success. It is important that the colors used in the corporate signatures are the same as the ones on your web page, logos, brochures, and other promo materials.
#2 Keep it Simple
Make sure you are not using unnecessary text, images, or links. Including your name, position, phone number, website, and a company logo would be enough. Optionally, you can insert your photo to give the letter a personal touch.
#3 Add Quick Links to Things That Matter
Include some icons or links to a few of your social media profiles. Try to select only the most important links. Linking your company’s phone number may also be a great idea. By doing so, you’ll enable recipients to make quick calls to you. The bottom of your message is free advertising space, so why not use it?
Adding a call-to-action (CTA) banner is a proven method to promote specific pages on your site, sales, products, and events easily and for free.
Now let’s take a closer look at the best email signature examples we’ve selected for you.
Simple and elegant email signatures
Company logo on the left and contact details on the right side compose a nice signature layout. Despite the simple design, the signature is still eye-catching, isn’t it? This type of email signatures works well for both business and personal use.
Email signatures with users’ photos
Although using your photo is not obligatory, you may still want to add a human touch to customer interactions. Besides, people remember visuals better than text. Below is a simple template with a nicely balanced user photo and contact info. This type of signatures is suitable for salespeople, freelancers, real estate agents, teachers, etc.
Vertical email signature template
Another excellent example of a minimal email signature design is the vertical email signature template. In spite of its simplicity, it provides recipients with all the necessary details.
Email signatures with banners
Those are great if you want to introduce your business immediately or share important news. Some companies also like to highlight professionalism including information about their certifications, awards, or designations.
Signatures with an effective CTA
Want people take the action you expect them to take? Using a catchy call-to-action will let you get more traffic and spread the word about an upcoming event, your recent blog posts, and other valuable things in your company.
Conclusion
A lot of people underestimate the power of their email signatures, which makes them miss an excellent opportunity. However, they are a good chance for you to make it clear who you are and what you can offer to the audience. Since you already know the critical elements of a proper email signature, you can create one yourself.
Not an easy task for you? The good news is that you don’t need any knowledge of HTML, CSS or design skills! A professional email signature creator NEWOLDSTAMP enables you to create a brand new signature in no time.
Try it for free here. Additionally, they offer a wide variety of email signature templates tailored towards various needs and preferences.
