Your logo is crucial for building a successful business and boosting brand awareness. It’s the first impression people have of your business, the ticket to brand loyalty, and the way to connect with your target market. There are plenty of reasons why you need a great logo.
But coming up with a great logo is no easy feat. If you’re brainstorming ideas, you’ve come to the right place. Check out these six unique logo ideas to give you inspiration.
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Simple Monogram
Logo-making doesn’t need to be an overcomplicated process. If you have a long business name, then a simple monogram with smart color choices can be extremely effective. Also known as lettermarks, a monogram is a logo that consists of the initials of your company’s name.
It’s important to choose typography and color wisely in this case. Explore different options with this logo maker.
Animated GIF
This is one of the most unique logo ideas and is certainly attention-grabbing and memorable. Choosing an animated rather than static company logo is a bold choice and is great for companies who have a quirky and interesting brand image.
This is great because you can change the GIF or animation to match different contexts and use-cases.
Emblem Logo
Using an emblem for your business logo adds a fun visual element that is likely to remain in people’s minds and boost brand awareness. You can get creative with this, using your company name to create the visual or choosing an image.
This is a classic and timeless logo option so make sure you choose the right visual.
Abstract Image
This logo option is creative and interesting and uses an abstract image without any letters. The Airbnb abstract ‘A’ and the Nike tick are well-known examples of abstract logos.
When you’re creating this logo you need to dig deep to find the visual representation of your brand. While this will stand out from the crowd, keep in mind that it may mean slow growth of brand awareness for new companies as people get used to associating your name with your logo.
Using a Mascot
Think about the Michelin Man or Ronald Macdonald — these are iconic mascots that are closely linked to a brand. As soon as you see these mascots you immediately recognize them. What about choosing a mascot of your own?
Finding a friendly animated face to represent your brand is especially good for sports teams, food brands, and even service companies.
Mixing and Matching
There’s no hard and fast rule that says you have to stick to either lettering or images. Why not a combination of the two? If you’re smart about it, you can create an incredible logo that features your name and an image to represent it too. Think about Burger King — clever, right?
Get Creative With Logo Ideas
There really are plenty of quirky, professional, eye-catching, and interesting logo ideas out there. Now, you just need to choose the best one to represent your business. Will you go for the classic monogram or the playful GIF?
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