Building an eCommerce site and sustaining one are two different aspects. Growing earnings and increasing production can be difficult even for the most accomplished eCommerce specialists. More so, when new businesses open and competition increases.
Even though more than 79 percent of Americans now purchase online, they remain cautious about how they spend their money. But, unfortunately, simple errors can drive people away from your checkout and directly into the arms of your competitor.
Furthermore, buyers have developed certain expectations when it comes to internet shopping. Therefore, quality website content is one of the most effective methods to build a great first impression for your website’s reputation.
Here are the top five reasons eCommerce sites fail and tips on avoiding them.
Table of Contents
Badly Picked Domain Name
The first step in establishing your company’s internet presence is getting a domain name. It will influence your client’s view about your services and interaction with the brand. Over 350 million domain names are registered worldwide, each one affiliated with a company, organization, or individual.
A bad domain name can make your site difficult to find and remember, while a good domain name can do the reverse, solidifying your brand in the minds of online shoppers all over the world.
While choosing a domain name, do consider some vital factors.
- It is an easy task to remember shorter domain names.
- In addition, a domain name needs to be descriptive and memorable if you want to stand out from the crowd.
- To develop an effective brand, stick to shorter, phonetic terms.
- A professional domain buy service can assist you in selecting the perfect domain name for your company.
SEO Strategy
Search engine optimization is a crucial element of your marketing strategy and company model. For example, customers begin their search for a product on Amazon 36% of the time, and Google 35%.
As a result, ranking on Google for product keywords is still one of the most effective methods to be discovered. In addition, more and more people will click through to your site if you appear at the top of the search engine results page.
Higher-ranked websites reflect that you’ve established yourself as a competent and trustworthy source. With on-point SEO, you can successfully turn each page on your website as an entry point for your customers.
Tiring Checkout
When customers experience problematic checkout, they are more likely to abandon their purchase, affecting their desire to shop from your store again in the future.
Forced registration, excessive information entry requirements, lengthy order forms, the lack of a guest checkout option, and the automatic submission of repeating credentials such as billing or shipping address are all examples of complications. Free shipping is a deal-breaker for 40% of customers. The average basket abandonment rate is 68.8% for eCommerce websites.
Using online payment apps like Amazon, PayPal, and Google Pay reduces the amount of typing your clients must do to complete the deal. Avoid compulsory or time-consuming registration. Moreover, any registration should be rewarded with some bonus.
Simple procedures like these will significantly improve your checkout process for your consumers. In addition, a reduction in shopping cart abandonment will increase sales.
Insufficient Product Information
According to studies, internet customers are disappointed by short product descriptions. The product details supplied to each product make it easy for an online shopper to purchase. Your brand will appear more transparent to your target audience if your product descriptions are simple.
Customers spend most of their browsing time looking at product detail pages; thus, having an easy-to-read, informative product detail page may significantly improve their shopping experience and positively affect their purchasing decisions. The first lesson for an eCommerce business is to sell an experience rather than a commodity.
Poor Designing
Of course, the appearance of your website is likely to be one of the essential variables in your success. A poorly designed eCommerce store with an amateurish appearance, missing images, and broken links will quickly repel potential customers and hinder them from engaging with the site.
Comprehensive and compact web design layouts, high-quality images, prominent, precise, up-to-date information, and error-free visuals, on the other hand, give an eCommerce website a professional look that heavily influences visitors’ purchasing decisions.
Making a website look lovely doesn’t always mean it’ll be easy to use. However, focusing solely on design and ignoring the online store’s rapid usability might significantly impact users’ browsing experiences and influence purchasing decisions.
