Author: Lexie Lu

Running a business-to-business (B2B) company is different from managing one that serves consumers directly. While there are some similarities between any type of organization, there are also some unique considerations for B2B. If you want to build your customer base and help other businesses find success, you must follow a few guidelines. SiriusDecisions found around 80% of B2B buying decisions come from past relationships. If you do one thing for your company, focus on the customer experience (CX) and build bridges between you and your top clients. The way you run your company makes a huge impact on whether other…

The purpose of a business-to-consumer (B2C) website is quite different than for a business-to-business (B2B) model. There are many more people than company owners, so there is naturally more competition in the B2C world. B2C e-commerce sales worldwide top $1.2 trillion. The number doesn’t include stores without an online presence. B2C commerce is big business, whether you’re selling digitally or offline. If you want to compete with the new companies opening every day as well as established ones, you must focus on creating the most amazing website possible. Consumers have limited time to spend shopping for a company to give…

When you think of a mega menu, you likely think about big e-commerce sites such as Amazon or Walmart. However, any type of website can benefit from an expanded menu, especially if you cover several different areas or have various client types.  Good design basics indicate that the navigation menu should display all the main categories, but around 18 percent of websites do not. Users look to the nav bar to orient themselves to the site and quickly find what they’re looking for. A mega menu allows you to put the main categories into your menu. You can create more…

Just 10 years ago, 3D printers were the stuff of science-fiction movies. Today, the technology is popular across different industries and transforming the way all types of businesses take products to market. You’ve likely heard of doctors mapping out intricate surgeries with the help of 3D technology, companies making prototypes and architects creating more structurally sound plans. By 2024, experts predict the 3D printing industry will reach $35.6 billion. More and more businesses are using this technology, and tech companies are no exception. Whether you make a product or simply want to map out a visual of how your software…

Artificial intelligence seems to be the buzzword of the year. As the capabilities of the technology increases, expect to see AI infiltrating into nearly every area of life. It’s already making computer systems more efficient, freeing up creative time and energy for growing your company. By 2025, experts predict AI will be a $60 billion market. You already use AI technology whenever you interact with a chatbot and pull up a report from a database. Even when you call a business and interact with computer-generated responses, you’re participating in AI. AI technology isn’t going away anytime soon, so businesses should…

The user interface (UI) of any website or mobile app has a massive impact on the overall user experience (UX). If you’re looking to up your game and improve your designs, there are many methods you can use. The first step is being aware of the limitations in the interfaces you’ve already designed. In the United States, there are more than 140,000 web design services, all vying for the attention of clients. Anyone with a little coding knowledge can call themselves a designer and do the necessary work of putting a site together. To truly stand out from the crowd…

Videos tell a story through images, allowing users to process the information faster and more efficiently. Any business that offers an item for sale benefits from product videos highlighting what makes their offering unique. Wyzowl’s State of Video Marketing Survey 2020 surveyed 656 respondents made up of both consumers and marketers. They found about 85% of businesses use video for marketing. Explainer videos are the most popular category at 72%, followed by presentation videos and testimonials. Using product videos as a promotional tool offers many benefits. Here are eight reasons you should add these visual elements to your marketing lineup today.…