Whether you are completely new to the world of website design or you are looking to upgrade your business website, understanding the fundamentals of good website design is paramount.
No matter the purpose of your site or the niche you are operating in, the list below has been curated to show you the fundamentals of a good website that everyone should be using.
Table of Contents
Intuitive Navigation
No matter how beautiful your website might look, how quickly it loads or how successful its level of technical performance is, if it does not have good navigation then it will never be able to bring in the highest return on investment. Internet users have become accustomed to a certain type of navigation.
Successful websites take advantage of the level of familiarity that the average internet user has with digital interfaces. Taking advantage of this means that you are able to quietly guide a consumer through the site and to the point of purchase without them being conscious of this journey.
A good website will have intuitive navigation, which means that a user will not have to think about how they get from page to page or find what they are looking for on your site. For superior user experience, low bounce back rate and higher conversions. intuitive navigation is vital.
A Strong Homepage
Studies have found that it takes the average internet user less than two seconds to form a first impression of a website. This first impression is in itself very important, as it can set the tone for the entire relationship you have with this consumer.
A strong homepage is another fundamental of a good website, allowing you to make the right first impression on a user.
There are many different characteristics that make up a strong home page. A strong home page will have a fast loading speed. It will also embody your brand image in an easily digestible way. It will be easy to navigate and feature a number of accessible calls to action.
Responsive Website Design
As bluelinemedia.co.uk explains the majority of internet traffic is coming from a range of devices. As people are using anything from a phone to a smartwatch to access the internet, responsive website design is vital to ensure that you are able to offer the highest quality to any visitor to your site, regardless of what type of device they are using to access your website.
Appropriate Content
A good website not only has a strong design but also appropriate and effective content. Content is vital for a good website for a number of different reasons. Firstly, content is an effective way of boosting a website’s search engine ranking.
Using relevant keywords can increase your prompt as an authority on a topic, which can then promote search engines to promote your placement in the rankings.
Not only does appropriate content boost your search engine ranking but it can also help you to win and build stronger and more meaningful relationships with your customers too.
