SEO reigns and will continue to do so for the next five or so years. Sure there are other search engines, and Facebook is growing in this aspect, but Google still dominates as it gets the most searches, up to 3.5 billion per day. And 75% of the people only visit the first page of the SERPs to click on a website for content or services.
SEO is the only way to help you stay above all and make your website perform at its best. But not all is done after implementing some keywords and writing a few informative articles.
In an effort to really rank your site, you need to know where your traffic is coming from, which pages are making it decrease in rank, practices that have the highest bounce rate, and more. Following along this article are some valuable tips for fixing your site’s SEO and rank higher.
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Know if Your Website is Being Crawled
Even before having your site ranked, it needs to be thoroughly crawled by Google bots to show in the search results. If you see your website on the SERPs but not all of its links, maybe they didn’t get crawled.
You can find out which of your pages didn’t get identified by tools like robots.txt Tester. After you find out that some of your pages weren’t included in the crawling, go to Google Console and fix this from the ‘Fetch as Google’ option.
Use Google Analytics for Website Metrics
All of Google’s tools for SEO are great to use for acquiring proper keywords and tracking metrics for the link-building efforts. One of them is Google Analytics that stores valuable insights for all the keywords used in your content and other information on your competitors.
You can get extensive reports on your efforts for ranking and view where you lack and places that your site is good at. For this reason, it’s important to master Google Analytics as soon as possible but also rely on other information resources to get different perspectives of information.
Find Out Bad Performing Content
Underperforming content can increase your site’s bounce rates, duplicate others, has ineffective keywords and metatags. There can be more attributes that make a piece of content bring bad news to a website. Bad content can take a website down with it but, once fixed, provides twofold the traffic.
In order to find this type of content and fix it, use Google analytics, write down the floundering pages and their problems. The next step is to fix the problem causing sites by either assigning better content, keywords or add internal links to high-ranking pages.
Better yet, pick the right SEO companies to handle the chore for you as you sit back and see traffic flowing in from your underperforming pages as well.
Fix Extended Loading Time
Another significant setback that your SEO strategy may be facing is lengthy loading periods of different pages. According to recent statistics, a webpage shouldn’t take more than 3 seconds to load, or the lead will leave the website and never return.
Luckily there are several tools for knowing your website’s speed and the factors that are making it lag. SEMrush is a good tool for site auditing and increasing speed considerably.
